Extensive Search Capabilities
Client List Management
Import Client Records
Download Client Records
Clients Database Management
In addition to the shopping cart, Professional Cart Solutions also includes a
full-featured clients database. All users who interact in some way with your
Professional Cart Solutions account, either by purchasing something through
the shopping cart, filling out one of your forms, or becoming your affiliate,
will have a record in your clients database. You can find out who bought a
particular product, who is subscribed to a particular autoresponder, who was
added to your database during a particular time, who is not subscribed
to a particular autoresponder, and so on. Once you do a search, you will get a
list of clients. With this list, you can create a custom Mailing List, do a
Broadcast,
Mass Subscribe them to an
Autoresponder series, or even download the list.
Clients are added to your database in five ways:
Manually entering the record.
Importing your database (see Import
Client Records).
 When they join your mailing list by using filling out your
Questionnaire,
Join Our List, or
Custom forms. These clients, who have made contact with you but
have not made a purchase, are called prospects.
 When they make a purchase through your shopping cart. These clients are
called, appropriately, customers.
 When they join your affiliate program. Regardless of whether they have
made a purchase from you, these clients are called affiliates.
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Extensive Search Capabilities
Using different search choices, you can view some or all of your client
records, and then do things with that list, such as
Broadcasting to the list, or downloading it to save it on your PC's
hard drive. Here are some ways to search your database:
 Using
Wildcards. Of course, you can enter the client's full name or, better,
their email address and you will get that client. But that may not always be
possible, or you may not be willing to type in their full email address. The
simplest method to search your database is to use a wildcard. The asterisk
(*) acts as a wildcard either at the end or beginning of your search term.
 Negative Searching. There are two forms of "Negative Searches"
with Professional Cart Solutions. The first is to look for blanks, or empty
fields. For example, you would like to find everyone in your database who has
no company name entered. The other sort of Negative Search is to switch the
search type from "Normal" to "All clients who do NOT match the criteria."
Using this choice will give you a results list that omits the criteria you
have selected. This is especially useful for finding all the clients who have
not purchased a particular product.
 Limit Search Results. This function allows you to limit your
search results to the first portion of client records as specified by you.
Order By.
This simply sets how you want the search results ordered
 Searching By Date. These search criteria refer to the date the record was
created. The date search can be combined with any of the fields above it
(name, email, company).
 Searching By Client Type. As noted above, there are three basic client
types - prospects, customers and affiliates. You can restrict your search to
one of these types.
 Searching By Custom Field Response. You can also search by Custom
Fields - this is a good place to use wildcards. This criterion will override
other criteria, except for client type. You can combine the Custom Field
Response search with the Client Type search.
 Searching By Mailing List. Searching by Mailing List allows you
quick access to a previously-created mailing list.
 Searching By Autoresponder Subscribed. Selecting this option will
override all the other options. Select one or more autoresponders, and you
will get a list of all the clients subscribed to that autoresponder. You can
also search using this function in reverse - choose to search "For all Clients
who do NOT match the above criteria" to find all those clients who are not
subscribed to one more autoresponders. Select all the autoresponders and this
negative option to find Clients are not subscribed to any Autoresponder at
all. This can be surprisingly handy!
 Searching By Product Purchased. You can find everyone who
purchased a particular product. Perhaps even more useful is doing a 'NOT'
search (see Negative Searching above) so that you can find clients who have
yet to purchase a product you wish to promote more heavily.
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Client List Management
When you do a search of your Clients database, you will get a Client Hitlist.
There are a variety of actions you can take with such a list of clients.
Creating a Custom Mailing List makes this list accessible at any time from
your Manage Clients search form.
Broadcast and Mass-Subscribe. There are two ways to do a mass emailing
from Professional Cart Solutions:
Broadcast and
Mass Subscribe. Using the Broadcast function will allow you to send a
one-shot broadcast message to all the clients on this list. You can also do an
effective broadcast by mass subscribing this list of clients to an autoresponder.
Email/Download Clients. The system can email the list to you - or, more
accurately, an email with a download hyperlink. See
Download Client Records for more
info.
Unsubscribing or Deleting Clients. The delete function removes the
client records entirely. Unsubscribing the list of clients from an
autoresponder works in the same manner as mass subscribing, only removing the
clients from the autoresponder.
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Import Client Records
You can transfer your client database records en masse to Professional Cart
Solutions. You can upload an existing database, add new client records, or
upload new information about clients already in your Professional Cart Solutions
clients database.
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Download Client Records You can
also download your client database records en masse from Professional Cart
Solutions quite easily. The system will send an email message with a download
hyperlink. The downloaded file will be a comma-delimited text (CSV) file that
can then be loaded into another application such as Microsoft Excel or Microsoft
Access.
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